5 Secrets to Getting Great Referrals


SA Realty Watch Group
Keller Williams Realty
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5 Secrets to Getting Great Referrals
Referrals are the most reliable low- or no-cost way to generate the highest-quality leads while building a steady stream of business. Here are the best secrets to receiving (and requesting) great referrals.

Customer referral program. Creating a self-sustainable referral program includes more than simply asking for referrals. The core of successful referral programs is making the request when the customer is in the “moment of delight” after a job well done. Remember to not just incentivize clients to give the initial referral, but, more importantly, to also incentivize the new referral to act.

Nextdoor. Neighbors ask for referrals for anything from contractors to mechanics on this social community platform. Create your listing in the Nextdoor business directory and search for posts that match your offerings. Only reply offering your services in the comments. Any self-promoting posts will be removed.

The “passive referral.” Gain online visibility and credibility by asking for a “passive referral.” Each “like” on your business page will boost your online rankings and search engine optimization. Offer a small one-time point-of-purchase discount for customers to “like” your business page or write a quick online review.

Be shareable. Make it easy for clients to show potential referrals your quality of work or product. Taking videos or pictures while a job is in progress and requesting user-created reviews of your product make for an easily edited video that can be shared and showcased across the web. Your client will enjoy the HGTV-style video for years to come.

Create an ecosystem. Building relationships with industry partners with complementary products or services creates a network of trusted vendors for clients while also creating a seamless referral system for you. That’s a rare “win-win-win” scenario for you, your partners and your clients.

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Company Perks That Boost Retention and Morale
It wasn’t long ago that we were in the age of altruism as a New Age company perk that drew in talent and incentivized core employees. In this time of uncertainty, giving back has temporarily shifted to becoming a luxury. Here are some new creative perks and classic incentives that will give your staff the boost they need:

Free them up. Paid time off (PTO) accruals and paid paternity leave are surprisingly still not federally mandated in the United States. Much of this is regulated on a state-by-state basis. As a small business, this is the top offering to keep key players.

Another popular option to create a sense of freedom and flexibility is the 9/80 workweek. Here, employees work nine hours each day so that they can take every other Friday off.

Health them up. Competitive health care offerings are the gold standard. Hosting catered lunches, stocking healthy snacks, or providing extra break minutes for workouts is a bonus. Alongside this, remember that health is not just physical. Offering mental health support and life coaching can be an excellent perk.

Build them up. Rewarding employees with continuing education, certification programs, and support to progress in their field is crucial to retaining top employees.

Wealth them up. 401(k)s, student loan matching, profit sharing, and bonuses are popular options for corporations that can afford to offer them. For smaller organizations, funding commutes can be a perk that keeps extra cash in employees’ pockets. Especially relevant for offices located in downtown areas, reimbursing parking expenses or per-mile auto expenses is a relatively inexpensive way to make your employees feel pampered.

Power them up. For employees currently working from home, offering a small tech and office
upgrade budget can help them feel appreciated even from afar.

For in-office employees, simple access to company products or offering a friends and family discount is an often underrated incentive.

For employees transitioning from home back to the office, creating a pet-friendly office space has become the ideal benefit to boost morale and attract top talent.

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The Connection between Sleep, Leadership,
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Nearly 30 percent of Americans get less than six hours of sleep. When focusing in on leaders, the situation becomes staggeringly worse, with nearly 45 percent considered sleep-deprived.

Researchers are reminding us about the repercussions of skimping on sleep and sending an alert message to corporations that it’s time to make sleep a priority. Here’s how even a few hours of lost sleep is adversely affecting you, your team, and your bottom line:

Health. Increased blood pressure and susceptibility to infection leads to increased healthcare visits and employee absenteeism. The World Health Organization (WHO) even classifies occupations that require night shifts as a carcinogen.

Cognitive function. Impaired memory and focus, poor judgment, and increased errors: the cognitive cost of sleep loss can make or break job performance. The correlating decrease in creativity and innovation could cost your business millions in lost revenue.

Mood and engagement. Difficulties regulating emotional responses, greater levels of stress, and increased irritability negatively impact employee engagement levels, leading to lower overall job satisfaction. This goes further, impacting the quality of customer service your team is able to provide.

It’s a viral culture. Leaders set the tone for accepted (and expected) organizational behavior. When a manager is sleep-deprived, the likelihood that the entire organization suffers rises drastically.

The prescription. Set a consistent sleep routine. Avoid caffeine after noon, skip the nightcap, and forgo that midnight snack. Keep your emails and work hours within a normal workday; late-night email replies lead to late nights for teams.

Naps are perhaps the most overlooked prescription. Research shows that even eight minutes significantly improves memory, while 20 minutes provides meaningful levels of restoration and improves work quality.

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Social Media Visuals That Attract Customers: A Primer
Amidst constant changes and updates, keeping up with the best practices for each platform can be challenging. One thing that’s not poised to change any time soon, however, is the importance of creating eye-catching visuals. Content simply stands out stronger when centered around creative images, graphics, videos, or motion graphics.

But making a good visual impression goes beyond technical specifications. In order to maximize your reach, it’s imperative to create the right visual for the right platform. Each one has a unique voice, purpose, and user experience, so the more you tailor your social imagery, the better. To ensure your visual output actively engages a specific audience, check out your analytics on each platform to see what works and what doesn’t.

Once you’ve got a strong direction, make sure to utilize your chosen platform’s strongest
sharing features. LinkedIn makes it easy for members and brands to create and share video content. It’s a good opportunity to create interest and drive conversation with a strong visual narrative. According to LinkedIn, the most successful brand awareness videos clock in at under 30 seconds.

Videos are also one of Facebook’s strongest suits. More than 100 million hours of video content are viewed on the platform every day, and 85% of users watch videos without sound. To create Facebook videos that stand out, try to capture your audience in the first three seconds by getting to the point immediately and keeping things short and snappy (between 60 and 90 seconds is the sweet spot). It’s also good practice to create strong custom thumbnails and add captions so that viewers can still understand your message without the sound on.

It’s become increasingly important to stand out on Twitter, too. The platform’s saturated feeds could fill a 10-million-page book in a single day, so try to create a distinctive image or graphic that locks into current events (since Twitter is news based). You could end up creating a viral meme that reflects current happenings and drives your brand message home. Powerful stuff!

This newsletter and any information contained herein are intended for general informational purposes only and should not be construed as legal, financial or medical advice. The publisher takes great efforts to ensure the accuracy of information contained in this newsletter. However, we will not be responsible at any time for any errors or omissions or any damages, howsoever caused, that result from its use. Seek competent professional advice and/or legal counsel with respect to any matter discussed or published in this newsletter.