So You’re Thinking about Hosting a Webinar…

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So You’re Thinking about Hosting a Webinar…
The constant innovation of computing technology has not only modernized information and communication processes but also become a driving force of social evolution in a variety of ways. Social media, video chat, and an online presence offer new methods of reaching out to clients all the time. One such powerful outreach tool is the humble webinar.

A webinar is a live virtual event that takes place online with the help of audio and visual streaming. During a webinar, an educational or instructive exchange takes place between a speaker and attendees, making it a fantastic way to foster brand confidence, reach customers directly, and generate sales leads.

Webinars allow you to communicate on a face-to-face level, impart a personal touch, and add personality to a sales pitch or brand-building exercise. Rather than a blog post that can get lost in the online noise, a webinar is an event that helps you stand out as an expert in your niche or industry.

Get started with Facebook Live or Periscope. They’re easy-to-use live streaming services and a great way to learn the webinar ropes. Try a no-pitch, value-only approach to grow your audience.

You can then move on from a simple chat setup to a PowerPoint-based presentation that utilizes webinar software like Demio and WebinarNinja. Webinar expert Melyssa Griffin recommends focusing on quality over quantity, so impart two to three valuable lessons that viewers can easily digest. Follow this up with a pitch or call to action for results that last long after your webinar session has ended.

Get My Free Working From Home Survival Guide

As we continue to social isolate, working from home (WFH) life can start to feel overwhelming. I’ve put together a helpful guide to help you bust some bad habits and help you become your most productive self.

Click below to download your copy of my “Working from Home Survival Guide.”

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Overrun by Clutter? These 6 Tips Will Help You Conquer It
That spring cleaning you meant to do may have gotten lost under mountains of laundry and a seemingly endless list of to-dos, but clutter may get in the way of more than just your daily schedule or tidy home.

“At the end of the day, being organized is about having more time for yourself and enabling you to live a more balanced life,” says Dr. Eva Selhub, internationally recognized resiliency expert. Follow these handy tips for easy ways to clear away the clutter, allowing for healthier decisions, improved relationship connections, and a clear space for creative expression and exercise.

Start small. Organizing your home may seem like an overwhelming endeavor, but if you break it up into small tasks, you can accomplish a lot in just a few minutes!

Make your bed every morning. It only takes 30 seconds and can make a huge difference in how clean your bedroom feels.

Keep laundry under control. Pick up clothes as you go, add them to the hamper if they’re dirty, and put items away if they’re clean.

Identify clutter hubs. Address problem areas and put something in place to help manage the mess. For example, corral errant throw blankets with an elegant blanket box.

Cable control. Wrangle those unsightly cords in just a few minutes with Velcro, zip ties, rubber bands, or stick-on hooks.

Establish a donation area. This adds an element of goodwill to your cleaning and helps keep unwanted items out of the way.

Let’s Connect

Worth Reading

69 Highly Effective Lead Magnet Ideas to Grow Your Email List

By Mary Fernandez
If you’re making a checklist about how to connect with potential clients, put
“making a lead magnet” on the top of the list. A lead magnet attracts people and
offers them something useful in exchange for their email addresses. This article
describes five types of lead magnets: useful, educational, entertaining,
community-building, and bottom of the funnel. Hint: this summary mentions one
very effective lead magnet.

Read More

7 Powerful TED Talks
that Can Change
Your Business

By Melonie Dodaro, CEO
Top Dog Social Media
TED has connected audiences with “ideas worth spreading” since 1984. What began
as a conference to discuss technology, entertainment, and design has expanded
into local events, fellowships, and a digital collection of talks organized by
topic. It’s safe to say TED knows how to create and connect audiences and can
help you do the same for your business. Here are seven crucial talks, with some
bonus ones, too.

Read More

6 Ways to Spark Ideas and Innovation
As leaders of small and medium-sized businesses, we should always strive to create a culture of empowerment that gives employees the opportunity to contribute to growth and success. Our employees see, hear, and deal with customer and business issues on a regular basis. Who better to offer insights and ideas to drive growth and improvement?

Here are six ways to spark innovative thinking among employees and empower them to share their thoughts and ideas.

Foster a creative work environment. To foster creativity, some companies set aside time for creative thinking during work hours. This may not be possible for you, but you can encourage open communication, constructive feedback, and an environment of mental flexibility.

Make sure your employees have the tools they need. This includes computers, software, education, and training. Online collaboration tools can help build community and generate ideas.

Hold team bonding events. These may be video retreats, online exchange meetings, or even virtual learning webinars. You may include presentations and outside speakers, but also invite employees to offer their thoughts about changes, improvements, or solutions to problems.

Motivate your team. Recognition can incent creative thinking and help people realize that their efforts are valued. Positive reinforcement may include rewards, bonuses, or comp time.

Encourage diversity. A wide range of working styles, thought processes, experiences, skill sets, and viewpoints is essential to avoid groupthink.

Say “thank you.” Make sure employees know that their contributions are appreciated even if their ideas are not all winners.

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Growing Your Business – Expanding Knowledge
Looking to accelerate your business growth, expand your knowledge, or develop new business skills? Check out these links for courses, training, and academies:

Business Courses to
Get You Started

This website provides thousands of paid and free online video
business courses that you can do at your own pace. Topics include sales,
marketing, operations, strategy, management, and many more.

Read More

Business courses
on edX

Prestigious business
education is as close as
mobile device.
Begin your tour of MIT,
Harvard, and others.

Read More

Canva Design

Learn to master digital and
print advertisements and
from industry experts at this
free design school.

Read More

Grow Your Career
and Business

These free courses can prepare you to navigate the landscape
of the dizzying world of digital business and maintain a strong business

Read More

Easy Ways to Cultivate Connection with Your Clients
Building great client relationships is vital to the success of your business. There are a variety of techniques, online tools, and apps you can use to stay in touch with clients across the miles. But when relationships are maintained primarily via phone, video calls, and online chat tools, it’s important to make sure that communication remains compassionate and empathetic.

Here are some ways to nurture relationships with clients when communicating virtually.

Use intentionally inclusive speech. In conversation, always frame the client relationship as “we,” making it clear that you are on the same team. This helps build trust and create intimacy in the relationship.

Whenever possible, opt for a video call instead of a phone call. The combination of audio and visual stimulation makes it easier to explain and grasp concepts. Even if the call is brief, seeing someone’s face instead of just hearing their voice fosters a deeper connection.

Make sure people know that you appreciate their participation in the discussion. Some people may be reluctant to speak in a virtual media setting. Make an effort to include all stakeholders by asking for their thoughts, ideas, and feedback. When someone offers a suggestion or asks a question, let them know that their input is valued.

Share. Communicate what you have been working on, give progress reports and updates, and explain your next steps. Keep your clients in the loop and help them understand what you’re doing.

Take an interest. Show genuine care and enthusiasm for your clients. Learn about their interests, dreams, and goals. Make it a point to remember the little things, and follow up to show you care. Understanding your clients and their points of view helps you to do the best work for them.

Set up alerts with a tool such as Google Alerts that reminds you to reach out on a regular basis. Ask customers for ideas, input, or recommendations for improvement. Or simply thank them and let them know they’re appreciated by way of a personal video.

This newsletter and any information contained herein are intended for general informational purposes only and should not be construed as legal, financial or medical advice. The publisher takes great efforts to ensure the accuracy of information contained in this newsletter. However, we will not be responsible at any time for any errors or omissions or any damages, howsoever caused, that result from its use. Seek competent professional advice and/or legal counsel with respect to any matter discussed or published in this newsletter.