Three Secrets to Promoting CRE Property

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Three Secrets to Promoting CRE Property
Selling a property worth millions of dollars is no small job. A high-value property requires a high-value marketing plan. It must be guaranteed to attract attention and, with a bit of luck, result in a quick sale.

Are you looking for standout ways to promote your next commercial real estate property listing? Try the following effective strategies.

Create a dedicated website

No, do not create a web page on your own site. Build a website specifically for the property. Domain names are relatively inexpensive, and there’s no shortage of DIY tools that can help you build something with a professional look. Make this site a one-stop shop for building information. Include floor plans, images, video, stats, and an FAQ list.

Host an event

If a property is vacant, consider hosting an event there. As you plan your event, think less open-house and more social. Invite community members, property neighbors, other brokers, and local business groups. The event should have a theme. Maybe it’s a benefit for a local charity, or maybe it’s a costume party. The ultimate focus should be on providing a great time in a great space.

Let prospective buyers try it out

Give interested parties the chance to try the space before they buy it. Taking cues from Airbnb, provide opportunities for daily or weekly “rentals” of the space, allowing prospects to use it as a pop-up shop, as an office, or simply as a testing ground for some furniture and decor. Oversight will be needed to protect the space, but the fun marketing opportunities are endless.

The Cure for CSM (Chronic Survival Mode)
Survival Kit

Anxiety, fear, worry, uncertainty, and even depression can cause the brain to go into survival mode.

Human beings are hard-wired to respond to threatening and stressful situations with both physical and emotional defense mechanisms. When in so-called survival mode, some regions of the brain are suppressed while others become hyperactive. Senses are sharpened as the body gears up for fight or flight. The capacity for careful deliberation, high-level thinking, or thoughtful problem solving is impaired.

When you are in survival mode, clarity, focus, and purpose go out the window. You may say or do inappropriate things, make snap decisions that you later regret, or become mired in indecisiveness and inaction.

We all slip into survival mode from time to time. For some, it becomes a way of life. Fortunately, there are some things you can do to work your way out of chronic survival mode.

For starters, pay down debt. Debt and financial worries are among the greatest causes of chronic stress and worry. Take time each day to consciously relax through prayer or meditation. Seek out opportunities to educate yourself and to learn new things.

Additional tips:

  • Establish a regular exercise regime.
  • Consume protein-rich foods.
  • Listen to music.
  • Read uplifting content.
  • Do something positive or beneficial for someone else.
  • Evaluate what you really need in life and what kind of person you want to be.

With intention, you can get out of chronic survival mode and tap into your inner sources of composure and strength. You are the designer of your destiny, and you have the power to live every moment of your life on your own terms.

Hacks to Help Enhance Your Memory Skills

Whether a person is born smart, or intelligence can be developed, it’s clear that smart people are good at accessing the information they’ve learned.

In other words, smart people have good memories.

Since memories form in your brain, a good memory requires good brain function. This starts with a healthy diet and healthy lifestyle, but there’s more.

Researchers tell us we can improve our information recall by reinforcing neural pathways with techniques that are proven to enhance memory retrieval. The first and most important sounds like a no-brainer: pay attention.

Clearly, focus is important, but did you know you can improve focus by involving all your senses?

The more senses you involve, the more your neural pathways are reinforced. It’s a lot like wearing a path in a rug: footprints quickly disappear, but a well-worn path does not. Repetition helps deepen the memory, so try to touch it, taste it, smell it, and see it. Repeatedly.

In their book Make it Stick: The Science of Learning, psychologists and coauthors Henry Roediger and Mark McDaniel offer a number of suggestions such as avoiding distractions, connecting a new idea to something you already know, or using an acronym to make the memory stick.

Many psychologists agree. In PsychCentral, John M. Groho writes that we can improve retrieval by forming associations and repeating information.

He notes that we should chunk information into small, digestible pieces we’re more likely to remember.

In essence, a few simple tricks are sure to improve your memory. Don’t forget!

Finding Home Sweet Home for Your Business Family
Considering it’s where so many people spend the bulk of their days, an office environment is just as important as a home. Shopping around for a new space to house your company should be treated with the same consideration as looking for a new house. Location is a factor, as is size. What amenities does it have? Does it need much work? Will the family (of staff) feel happy within its walls?

A good office space makes employees feel comfortable, healthy, and well-equipped to do their jobs. It’s inviting for clients and guests. It communicates your brand. It has room for growth.

Finding the right office space for your business and team is a challenge, albeit a fun one. In the market for a new work home? Here are eleven tips to help you find the perfect office.

  • Take your current employees into account. Is the space in a relatively convenient location for the greatest possible number of staff members?
  • Get the full scope of expenses. Leases often come with janitorial fees, maintenance costs, and a variety of other expenses.
  • Evaluate the property manager, as you’ll often be asking them for favors and attention. Ask current tenants for reviews.
  • What kind of traffic will you need? Companies dependent on walk-in business need to be in a highly visible, bustling area. If you’re taking meetings and attracting out-of-town clients, parking is probably important.
  • Know how you’ll be charged. Will rent be based on square footage or a flat rate? Will you pay utilities yourself, or are they wrapped up in your monthly fee?
  • Consider the exterior and the lobby. The building should feel fairly welcoming to your staff and clients; however, if the lobby is the only sore point of your potential new office, it shouldn’t be a deal-breaker.
  • Is there room to grow? If not, will room be accessible if and when you need it?
  • Think about how the space will facilitate the health and happiness of your staff. Abundant natural light is essential, as are accessible bathroom facilities and sufficient space for personal belongings and work areas.
  • Location is also important to the culture of your workplace. A dearth of nearby restaurants and coffee shops, a lack of retail and green space, and a high rate of poverty and crime will drag your staff down.
  • Inquire about the building’s systems, including heating and cooling, plumbing, and wireless internet. Again, ask current tenants for their feedback. They’ll be able to tell you if the internet always seems to be lagging or if the building gets unbearably hot in the summer.
  • Make sure you’ll have the freedom to make the space your own. If you’ll be barred from any painting or installations, how will you transform the office into a place that feels like it belongs to your company? Know the rules ahead of time so you don’t risk disappointment, fines, or ejection.

SA Realty Watch Group
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Worth Reading
One Behavior Separates the Successful from the Average
By Benjamin P. Hardy
The Mission

Many people do only what they are asked to do. They accomplish the bare minimum. Achievers are proactive. They initiate things, ask questions, offer to help, pitch ideas, make recommendations, and influence others. They are active, not passive. Initiation always involves some degree of risk, but it’s what separates leaders from followers.

How to Hire Great People
By Oleg Vishnepolsky


The idea that one can assess a job candidate in a brief interview is misguided, according to Vishnepolsky. Interviewing is not speed dating, and many qualified people do not perform well in interviews. He advises employers to reverse the process and let job candidates conduct the interview. Invite them to audition by producing a project plan, making a sales call, or solving a business problem. This puts the focus on the candidate’s potential, not simply on existing skills.

Make Strategic Thinking Part of Your Job
By Ron Carucci

Harvard Business Review

Top executives often spend more time on trivial and tactical problems than on strategic thinking. Carucci urges executives to extract themselves from day-to-day problems and focus on work that aligns with the company’s strategy. To do this, they need to be armed with insights that enable them to focus resources appropriately. They also need to build a coalition of support by encouraging others to challenge them to improve their strategic thinking.

This Month: Strategic Thinking
As an entrepreneur, you have a lot on your mind. As you oversee planning, provisions, payroll, and the putting out of fires, you may have little time left for strategizing. When you do have time for strategic thinking, you may not know how best to use it. Yet proper strategic thinking is key to driving your company. Following are a few helpful tips to cultivate this important piece of business success.

Are you a strategic thinker? How do you know? Discover the four essential elements of strategic thinking.
4 Elements of How Mentally Tough People Think

How do you define “strategic thinking”? Many people get it wrong. Debunk the mythical definition here:
Three Myths About Strategic Thinking

Are your current marketing and design strategies in alignment with the latest trends? Find out here:
The Power Of Strategic Design Thinking

Truly strategic thinkers develop crucial habits that lead to success. Here are six:
6 Habits of True Strategic Thinkers

This newsletter and any information contained herein are intended for general informational purposes only and should not be construed as legal, financial or medical advice. The publisher takes great efforts to ensure the accuracy of information contained in this newsletter. However, we will not be responsible at any time for any errors or omissions or any damages, howsoever caused, that result from its use. Seek competent professional advice and/or legal counsel with respect to any matter discussed or published in this newsletter.
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