To Flex or Not to Flex?


SA Realty Watch Group
Keller Williams Realty
210-232-2310 Cell
210-696-9996 X1130 Office
210-696-9981 Fax
License # 525639

Quick quiz

Each month I’ll give you a new question.

Just reply to this email for the answer.

What “heavenly” event coincides with the first day of spring?

Reply to this email

To Flex or Not to Flex? That Is a Great Question
Coworking has changed the face of business and commercial real estate, and it has given start-ups greater flexibility and options. As these companies mature, there lies great opportunity in being able to meet their expanding needs in the form of flex space.

Flex space is office space companies rent for short amounts of time, as short as a few months or up to a year. Sometimes these offices are near kitchens or conference rooms. Flex space tenants may have access to these amenities. There’s no expectation to build a larger culture around businesses that rent flex space from you. Coworking spaces are often branded and have regular social events for businesses that use their space. That’s not necessary when providing a tenant with flex space. You can retain your regular clientele and earn money through flex spaces.

Experts predict more businesses will use flex space in coming years. CBRE estimates that commercial flex space will account for 13% of office space in the United States by 2030. Start-ups that have outgrown coworking spaces find these arrangements appealing, as do established businesses testing out new satellite offices or looking for places to work during renovations. Getting in now will put you ahead of the curve.

Creating suitable flex space requires flexibility from landlords. This means ensuring the physical space allotted for these contracts can grow or shrink, depending on the tenants’ needs. Establish good relationships with trusted third-party vendors for short-term furniture rentals or maintenance for turnover.

Give us a call if you are considering flex space. We are always here to help, and we would be happy to discuss your options with you.

How to Win Big in Today’s Economy

The altered economic landscape presents innovative and nimble businesses with opportunities to thrive.

Find out how by requesting my free report “How to Win Big in Today’s Economy” by replying to this email.

Just reply to this email and I’ll send it right out to you.

Reply to this email

Mastering the Art of Follow-Up: Simpler Than You Think
Every business relationship starts with a connection, whether it’s a chance encounter or a planned event. It’s the next step, the follow-up, that’s crucial to networking etiquette and to reaping benefits from the relationship.

Get in the habit of following up immediately after a meeting or appointment. If you wait days or weeks to follow up, the other person’s interest will have waned and memory will have faded. Any excitement, enthusiasm, or momentum generated in that initial encounter will have been lost.

Send a text or an email and mention a moment or a highlight from the conversation. Recall something funny, poignant, or insightful or a story the person shared with you. Call attention to a point of commonality or a specific moment from the conversation.

Without being presumptuous, ask the person for advice, guidance, or information. If done properly, this will acknowledge and indicate respect for the person’s knowledge, experience, or expertise. Alternatively, offer to make an introduction, provide a resource, or give a referral.

Do some research and get to know the person’s background. Use what you learn to make your communications relevant, to ask questions, and to show that you are genuinely interested in cultivating the relationship.

Schedule another meeting. Once you have established rapport, maintain regular, meaningful online communication. When the time seems right, suggest another face-to-face meeting.

Following up is just as important as the first meeting. Taking the time and showing the initiative to nurture any relationship will help it blossom.

Let’s Connect

Worth Reading

Top 15 Best CRM Software for Small Businesses
By Erin Gilliam Haije
M Opinion
For your business to grow, you need to grow and develop your customer relationships. But how do you keep track of correspondence, contact info, product preferences, and the like? It can be overwhelming. A customer relationship management (CRM) system can help you with all of that, and thankfully, there are plenty of CRM systems that can fit a small business’s needs and budget. Read the list here.
Read More

How to Network
Like A Pro
By Lindsay Nahmiache
Establishing business relationships through networking is crucial to your professional success. But it can seem like a disingenuous, impersonal act. Don’t worry. As this post by a public relations firm CEO explains, honesty and relationships are key to building worthwhile professional relationships. Creating and strengthening professional relationships requires extending invitations and accepting ones you wouldn’t normally consider.
Read More

How to Manage Your Contacts List Effectively
To grow your business and nurture your relationships, you need to be able to keep in touch. Your contacts list is vital to your business. Managing it can be a daunting task. Here are some tips on how to ensure you are managing your contacts list effectively.

First of all, decide once and for all where you are going to house your contacts. Whether you use a customer relationship management (CRM) software program, a spreadsheet, a web-based marketing tool such as Constant Contact, Salesforce, or ActiveCampaign, or some other tool to manage your contacts, use only one database to house and track the information. This will eliminate the tedious task of syncing everything and reduce the possibility of errors as a result. Also, avoid having multiple versions of the file on different devices.

Enter new contacts and updates into the system ASAP. When you add new contacts to the system, categorize each one. Identify each contact as, for example, an existing customer, lapsed customer, sales prospect, vendor, referral, etc. This enables you to tailor your follow-up and marketing messages according to the relationship status.

Do your housekeeping. Update your system when a contact’s status changes: for instance, when a prospect becomes a client. Be sure to remove or merge duplicate contacts. Update or remove bounced email addresses. Unsubscribe those people who ask to be unsubscribed from your mailing list.

Follow these tips and you won’t be overwhelmed by your contacts list. Instead, you’ll be able to plant the seeds to grow your business and your relationships.

Growing Your Business – Links You Can Use
In this day and age, we have a plethora of resources, tools, and information to help us grow our businesses. Here are a few resources covering marketing, pivoting, recession preparation, and mistakes to avoid:

This Decade the Digital Economy Will Get Organized
The start of a new decade brings new digital innovations. Learn what will dominate the 2020s and how you can be prepared:
Read More

Using the Ansoff Matrix
to Identify Growth Opportunities
There are many models to help you make decisions about business growth, especially when it comes to marketing. Here’s an explainer about the Ansoff Matrix:
Read More

4 Alternatives
to a
Growth often includes pivoting. But pivoting may not mean what you think it does. Read more about pivoting and alternatives to pivoting here:
Read More

How to Help Your
Company Thrive in a
Recession When Others
Are Trying to Survive
Set yourself up for growth, even during a recession. Here’s how:
Read More

WELL: The Intersection of Commercial
Real Estate and Wellness
The International WELL Building Institute (IWBI) is a public benefit corporation that is dedicated to improving human health and well-being in buildings and communities through its WELL Building Standard, an initiative to transform buildings and communities in ways that put people first.

The WELL Building Standard is a global rating system that focuses on ways buildings can improve comfort, motivate positive choices, and enhance health and wellness.

The standard can be applied to new and existing commercial tenant spaces, office buildings, sports facilities, restaurants, hospitality venues, residential structures, and other types of buildings. Administered by the IWBI and certified through the Green Building Certification Institute, it works in conjunction with LEED and various other green building certifications.

The WELL Building Standard was launched in 2014 following six years of research and development. It was developed by integrating scientific and medical research as well as literature on behavioral factors, environmental health, health outcomes, and various other risk factors together with leading practices in building design, construction, and management. It has become the premier standard for designers, architects, contractors, and building owners seeking to implement and measure features that support and advance human health and wellness in the built environment.

The WELL Building Standard’s holistic approach to health and well-being in the built environment addresses behavior, operations, and design. According to the IWBI, “WELL is a performance-based system for measuring, certifying, and monitoring features of the built environment that impact human health and well-being through air, water, nourishment, light, fitness, comfort, and mind.”

WELL is composed of more than 100 features that address issues involving health, comfort, and knowledge of building occupants. It is arranged into seven areas of concentration, or concepts, including air, water, light, comfort, and mind.

In addition, specific target health areas are identified, such as energy, sleep, stress, vitality, resilience, and alignment.

WELL certification may be awarded at the silver, gold, or platinum level, and certification requires that a building meet all preconditions for the seven concepts. Reassessment is needed every three years in order to maintain WELL Standard certification.

An outstanding example of a WELL Certified Structure is the Tone headquarters building in New York City, which, in 2017, became the first WELL Certified project in the Big Apple. The structure features innovative lighting, enhanced HVAC systems, and green building materials with no or low volatile organic compounds. In addition, tenants have incorporated additional wellness features and concepts into their own built environments.

The WELL Building Standard has raised the bar for eco-friendly buildings that benefit both human occupants and the surrounding environment. It emphasizes biophilic design, a concept that prioritizes human wellness through connectivity with nature and the natural environment, and it is empowering architects and designers to imagine and create more sustainable, health-minded, people-friendly buildings.

If you would like more detailed information on the WELL Building Standard, contact us today. We are always here to help.

This newsletter and any information contained herein are intended for general informational purposes only and should not be construed as legal, financial or medical advice. The publisher takes great efforts to ensure the accuracy of information contained in this newsletter. However, we will not be responsible at any time for any errors or omissions or any damages, howsoever caused, that result from its use. Seek competent professional advice and/or legal counsel with respect to any matter discussed or published in this newsletter.